Initial Research Part 2

Initial Mind Map

Hip-hop

Hip hop as a genre was first introduced in the 1970's by young black men in the USA. The hip-hop genre is mainly characterised by four key elements all of which represent the different manifestos of the genre, rap music, D-Jing, b-boying and graffiti art. The main target audience of the hip-hop genre is mostly males with some females and both are likely to be young/ middle aged. The 3 artists that I selected to research are listed below and these are the three artists that I listen to most.

Eminem

Eminem's Curtain Call The Hits was designed by Karin Catt and was released on December 6 2005, under Dr Dre's aftermath entertainment label. The imagery used in this album cover could be described as retro because a classic performer with roses at his feet is depicted on stage, this artwork is unlike the classic hip-hop album cover. I believe this imagery has been used to promote the fact that Eminem is unlike any other artist because this album cover is unlike any other hip-hop album cover. 

Clearly this album cover was inspired by the traditional on stage performers e.g. Frank Sinatra as the album depicts a singer bowing at the end of a performance with roses at their feet. I dont believe the imagery on this album cover reflects the hip hop genre or Eminem's music specifically because the album has used imagery from a more traditional genre of music instead of the hip hop genre. I believe that this album artwork promotes the fact that Eminem is unlike any other artist in the hip-hop genre, therefore this album artwork sells Eminem as an artist to his target market. 

Jay-Z

The Blueprint was designed by Jason Noto and was released by American rapper Jay-Z in September 11 2001. The artwork for this album cover reflects the confidence and popularity of the hip-hop genre as we see a confident Jay-Z smoking a cigar. I believe the imagery in this artwork has been used to promote an almost timeless aspect to the album because the album cover is in black and white, the imagery is also depicting a traditional scene in which a man is sat on his own smoking a cigar and I believe this imagery is traditional because its unlike the more modern and loud album covers. 

The typography in this album artwork almost reminds of a retro newspaper print because the font features bold lines and a classic colour, this old fashion typography also promotes the timeless aspect of this album. The main inspiration behind Jay-Z's blueprint album is vintage soul, this means the artwork in inspired by old fashioned soul music. I believe this artwork reflects vintage soul as a genre because it is depicting a very traditional and timeless scene as a man sits in a plain room smoking a cigar in a black and white design. I believe the name of this album reflects the confident and popular nature of both Jay-Z as an artist and his music, the name The Blueprint makes me think that this album will be the measuring stick for all rap albums in the future, traditionally a blueprint is an initial design for a building therefore if an album was to be called the blueprint it would make me think that this would be an album to inspire other albums in their construction.

Kanye West

The College Dropout album was designed by Mike Godshall and released by Kanye West in February 10, 2004. The production of the album was handled completely by Kanye West and I believe this highlights his personality as he has great confidence in himself. I believe the album artwork also reflects Kanye's unique personality as the College Dropout artwork is unlike the standard Hip-hop album cover e.g. The Blueprint. 

The artwork depicts Kanye West's mascot and trademark the 'dropout bear', this is a teddy bear which appears on three of West's albums that are all school related (College dropout, Late Registration and Graduation). West claims that he used the imagery of the Dropout Bear on all of these album covers because as a child he always loved teddy bears as a child because his mum used to bring them to him when he was little and that stuck with him. Therefore I believe it is fair to assume that Kanye West's childhood was the inspiration for this album artwork, however I do not believe that this album artwork reflects the music on the album as songs like 'Jesus Walks' are quite controversial featuring swearing, racism and general obscenity.  

Alternative Rock

Alternative rock is a genre of rock music that emerged from the independent music underground of the 1980's and became popular in the 1990's. Alternative rock is often expressed with a distorted guitar sound, subversive or transgressive lyrics and a general defiant attitude. 

Foo Fighters



Foo Fighters Greatest Hits was released in November 3, 2009. This album includes a selection of Foo Fighters hit singles from the previous decade. After the release the album received a positive reception for the compilation. I believe the Foo Fighters greatest hits album reflects the alternative rock genre well as they have used a metallic background with bold colours and lines to highlight the loud and powerful music they produce.

The typography used in this Greatest Hits album reflects the Foo Fighters music well because they have used bold black lines to highlight the heavy rock music they produce. I also believe that by including the zig zags inside the O's and G's Foo Fighters are trying to promote the fact that their music is alternative to traditional rock music. Finally I believe the imagery and typography used on the Foo Fighters Greatest Hits album reflects both the Foo Fighters as a band and the alternative rock genre well. by placing the iconic Foo Fighters logo onto a background of sheet metal this artwork clearly reflects the heavy and loud music produced by the Foo Fighters. Also the unique typography reflects the Foo Fighters band band identity as a unique band.

Arctic Monkeys



The album Whatever People Say I am, That's What I'm Not was designed by Juno Liverpool and released by the Arctic Monkeys on 23rd January, 2006. This was Arctic Monkeys debut studio album and it quickly became the fastest selling debut album in British music history, selling over 360,000 copies in the first week. The imagery on this album depicts a 19 year old Chris McClure squinting at a camera and smoking, I believe this artwork reflects Arctic Monkeys as a band because the band gave McClure, his cousin and a best friend money for drinking and a night out, therefore I believe the album artwork promotes the fact that the Arctic Monkeys are just a group of people that want to have fun. 

Kasabian

The album Velociraptor! Is the fourth album by English Rock Band Kasabian and it was designed by Aitor Throup. This album was very popular and it became Kasabian's 3rd number one album in the UK. The album cover features a collage of iconic lead guitarist Serge Pizzorno covered in feathers in his trademark screaming pose, also the single releases each have a different feather on the cover. I believe this genre of music is reflected well by Serge Pizzorno's trademark screaming pose represents the rock genre well.

In my opinion the best design element of this album is on the CD itself as Aitor Throup has created a new logo featuring four 'humanoid raptors' and this new logo is a combination of  the four band members and the album name Velociraptor! 

http://en.wikipedia.org/wiki/Alternative_rock 
http://en.wikipedia.org/wiki/Hip_hop
https://answers.yahoo.com/question/index?qid=20090807104109AAfLngN
http://en.wikipedia.org/wiki/The_Blueprint
http://en.wikipedia.org/wiki/Curtain_call
http://en.wikipedia.org/wiki/The_College_Dropout 
http://en.wikipedia.org/wiki/Whatever_People_Say_I_Am,_That%27s_What_I%27m_Not
http://en.wikipedia.org/wiki/Greatest_Hits_%28Foo_Fighters_album%29
http://thefw.com/album-cover-model-artic-monkeys/
http://kasabian.wikia.com/wiki/Velociraptor!
http://www.live4ever.uk.com/2011/08/kasabian-unveil-velociraptor-album-artwork/

Initial Research

1960's

Fashion: In the 1960s the main fashion trends were influenced by the London Modernists, known as Mods. Mod is a British youth subculture that focused on music and fashion, after the WW2 ended Britain were more affluent than in previous times and this is how the Mod subculture was born, as young men had more money to spend on high quality clothes such as suits. The main fashion trends for women in the 1960s were often inspired by their new found freedom after WW2, women wore mini-skirts and tie dye t-shirts and this fashion was inspired by  the hippy culture throughout the 1960s.

http://en.wikipedia.org/wiki/Mod_%28subculture%29




Icons: Two of the biggest icons in the 1960s were Martin Luther King Jr and Audrey Hepburn. MLK was an American pastor who campaigned for equal rights for blacks in the USA. MLK is most famous for his I have a dream speech and he was assassinated in 1968. Aretha Franklin is an American singer and musician with 17 top ten singles. The most famous songs she released were Respect and (You make me feel like) a Natural Woman. Aretha Franklin was well regarded as the queen of soul and she had great influence on the 1960s.





Fonts: The font above has been inspired by the hippy culture of the 1960's, this culture encourages freedom and individuality and it inspired a whole culture of people.

 

Art: One of the most popular art movements in the 1960's was the introduction of pop art. Pop art was a revolt against the prevailing orthodoxies of art and life. Therefore artists such as Andy Warhol, David Hockney and Roy Lichtenstein used pop art to create modern and vibrant pieces of art to revolt against the more boring pieces of art from that period of time.

Social and Political events:






1980's



Fashion: As you can see above I have highlighted two of the main fashion trends of the 1980s. Shoulder pads may well have been one of the most decade-defining trends of the 1980s. This trend was most likely introduced as women gained more power and influence both in the workplace and in general life, It is believed that women wore these shoulder pads to look strong and to show that they are not to be messed with. The second fashion trend I have highlighted was the introduction of the Nike brand in the late 1980s. In the late 1980s Nike vs Reebok was the athletic wear battle of the decade. Nike won the battle with the help of Micheal Jordan. By 1988, every kid had to have pair of Nike Air Jordans and a Chicago bulls baseball cap. 

http://www.liketotally80s.com/2006/10/top-10-80s-fashion-trends/ 
http://www.retrowaste.com/1980s/fashion-in-the-1980s/#

Icons:








I believe that these are some of the most iconic men and women of the 1980s. Diana Spencer was seen as the nations sweetheart, she married the prince of Wales in 1981. Diana was well recognised for her charity work and her support for the international campaign to ban landmines. Sylvester Stallone was already well known for the Rocky that had been released in the 1970's. However Sylvester Stallone increased his iconic statement by appearing in the film Rambo in the 1980s.

Typography:



I believe this is a good choice of font for the 1980's as a decade because a lot like this font the 80's was a bold, brave and loud decade.

Art trends:



The most popular trends amongst artists in the 1980s was the resurgence of Neo-Expressionism. A Neo- Expressionist artists such as David Hockney treated their subjects in an almost raw and brutish manner, newly resurrecting in their frequently large-scale works, the highly textural and expressive brushwork and intense colors that had been so recently rejected by major preceding art movements.

http://www.theartstory.org/movement-neo-expressionism.htm

Social and Political Events: 





1990's



Fashion: The main fashion trends in the 1990's were inspired by popular famous people and groups in that decade, like the images above of Will Smith and girl group All Saints. In the 1990's teenage girls imitated the look of All Saints, this consisted of baggy jeans, t-shirts, sweatshirts, tanktops and trainers. This trend of wearing baggy clothes was not started by All-Saints as hip-hop musicians such as Will Smith began wearing baggy clothes in music videos and on television, this inspired young men in the 1990's to imitate them. The hip-hop fashion trend of the 1990's slowly declined as the decade went on and the grunge trend was introduced in the late 1990's. This encouraged people to wear black clothes as colour was the enemy.




Icons: I believe the main icons of the 1990's was music related, this is why I have selected Noel Gallagher and the Spice Girls as two of the main icons of the 1990's. I believe the Spice Girls were icons for many young women in the 1990's as they sung about things like girl power and having fun, clearly this ideology influenced a number of young women throughout the 1990's. The second icon of the 1990's I have selected is Noel Gallagher, his band Oasis was one of the most popular bands in the world during the 1990s. Oasis played an alternative rock style of music that became very popular in the 1990's and inspired a lot of new bands such as Kasabian and the Arctic Monkeys.



Art Movement: One of the main artistic movement of the 1990's was digital art. Digital art is an artistic practice that uses digital technology as a key part of the creative or presentation process. The impact of digital technology has transformed activities such as painting, drawing and sculpture. There are many examples of digital art such as, computer generated visual-media, computer generated 3D still imagery, computer generated animated imagery and digital installation art.

Political events:





Typography:


This font was inspired by the popular film in the 1990s Jurassic Park. This was one of the most popular films throughout the decade as it featured a park full of dinosaurs. This film was so popular it is still being watched over 20 years later.