Initial Research

1960's

Fashion: In the 1960s the main fashion trends were influenced by the London Modernists, known as Mods. Mod is a British youth subculture that focused on music and fashion, after the WW2 ended Britain were more affluent than in previous times and this is how the Mod subculture was born, as young men had more money to spend on high quality clothes such as suits. The main fashion trends for women in the 1960s were often inspired by their new found freedom after WW2, women wore mini-skirts and tie dye t-shirts and this fashion was inspired by  the hippy culture throughout the 1960s.

http://en.wikipedia.org/wiki/Mod_%28subculture%29




Icons: Two of the biggest icons in the 1960s were Martin Luther King Jr and Audrey Hepburn. MLK was an American pastor who campaigned for equal rights for blacks in the USA. MLK is most famous for his I have a dream speech and he was assassinated in 1968. Aretha Franklin is an American singer and musician with 17 top ten singles. The most famous songs she released were Respect and (You make me feel like) a Natural Woman. Aretha Franklin was well regarded as the queen of soul and she had great influence on the 1960s.





Fonts: The font above has been inspired by the hippy culture of the 1960's, this culture encourages freedom and individuality and it inspired a whole culture of people.

 

Art: One of the most popular art movements in the 1960's was the introduction of pop art. Pop art was a revolt against the prevailing orthodoxies of art and life. Therefore artists such as Andy Warhol, David Hockney and Roy Lichtenstein used pop art to create modern and vibrant pieces of art to revolt against the more boring pieces of art from that period of time.

Social and Political events:






1980's



Fashion: As you can see above I have highlighted two of the main fashion trends of the 1980s. Shoulder pads may well have been one of the most decade-defining trends of the 1980s. This trend was most likely introduced as women gained more power and influence both in the workplace and in general life, It is believed that women wore these shoulder pads to look strong and to show that they are not to be messed with. The second fashion trend I have highlighted was the introduction of the Nike brand in the late 1980s. In the late 1980s Nike vs Reebok was the athletic wear battle of the decade. Nike won the battle with the help of Micheal Jordan. By 1988, every kid had to have pair of Nike Air Jordans and a Chicago bulls baseball cap. 

http://www.liketotally80s.com/2006/10/top-10-80s-fashion-trends/ 
http://www.retrowaste.com/1980s/fashion-in-the-1980s/#

Icons:








I believe that these are some of the most iconic men and women of the 1980s. Diana Spencer was seen as the nations sweetheart, she married the prince of Wales in 1981. Diana was well recognised for her charity work and her support for the international campaign to ban landmines. Sylvester Stallone was already well known for the Rocky that had been released in the 1970's. However Sylvester Stallone increased his iconic statement by appearing in the film Rambo in the 1980s.

Typography:



I believe this is a good choice of font for the 1980's as a decade because a lot like this font the 80's was a bold, brave and loud decade.

Art trends:



The most popular trends amongst artists in the 1980s was the resurgence of Neo-Expressionism. A Neo- Expressionist artists such as David Hockney treated their subjects in an almost raw and brutish manner, newly resurrecting in their frequently large-scale works, the highly textural and expressive brushwork and intense colors that had been so recently rejected by major preceding art movements.

http://www.theartstory.org/movement-neo-expressionism.htm

Social and Political Events: 





1990's



Fashion: The main fashion trends in the 1990's were inspired by popular famous people and groups in that decade, like the images above of Will Smith and girl group All Saints. In the 1990's teenage girls imitated the look of All Saints, this consisted of baggy jeans, t-shirts, sweatshirts, tanktops and trainers. This trend of wearing baggy clothes was not started by All-Saints as hip-hop musicians such as Will Smith began wearing baggy clothes in music videos and on television, this inspired young men in the 1990's to imitate them. The hip-hop fashion trend of the 1990's slowly declined as the decade went on and the grunge trend was introduced in the late 1990's. This encouraged people to wear black clothes as colour was the enemy.




Icons: I believe the main icons of the 1990's was music related, this is why I have selected Noel Gallagher and the Spice Girls as two of the main icons of the 1990's. I believe the Spice Girls were icons for many young women in the 1990's as they sung about things like girl power and having fun, clearly this ideology influenced a number of young women throughout the 1990's. The second icon of the 1990's I have selected is Noel Gallagher, his band Oasis was one of the most popular bands in the world during the 1990s. Oasis played an alternative rock style of music that became very popular in the 1990's and inspired a lot of new bands such as Kasabian and the Arctic Monkeys.



Art Movement: One of the main artistic movement of the 1990's was digital art. Digital art is an artistic practice that uses digital technology as a key part of the creative or presentation process. The impact of digital technology has transformed activities such as painting, drawing and sculpture. There are many examples of digital art such as, computer generated visual-media, computer generated 3D still imagery, computer generated animated imagery and digital installation art.

Political events:





Typography:


This font was inspired by the popular film in the 1990s Jurassic Park. This was one of the most popular films throughout the decade as it featured a park full of dinosaurs. This film was so popular it is still being watched over 20 years later.